Video / Short
Is Your Website Ready for AI Search? Local Business SEO Tip
SEO expert Therese Grittner explains why local businesses need websites built for AI-assisted search. She argues that sites should answer the problems of people in their service area, and that one-page scrolling sites tend to rank lower.
Video summary
Therese Grittner says that if your website is not structured to answer the problems of people living near your service area, you are not going to get those people.
Asked by Pete Cooper where things are heading, she points to one-page websites where you keep scrolling instead of moving between separate pages, and says those inherently rank lower. Her view is that tomorrow's search is AI-assisted, and businesses whose websites do not reflect that will get swamped by the ones that do.
Video transcript
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If your website isn't structured in a way that answers the people living near your service area for the problem you want to solve, you're not going to get those people. >> Okay, let's switch to the future. Where do we think it's going? I mean, we're seeing the models getting more advanced. >> The image generated one-page websites where you just keep on like scrolling instead of having the separate pages, those inherently rank less. Tomorrow search is AI-assisted, and if your website doesn't reflect that, it's you're going to get swamped by people's websites that do. >> I always said hyper local