Video / Short
AI for Lead Generation: Construction Company Success Story #shorts
Alice Bull describes a lead-generation dashboard she built for a UK construction company that pulled six separate data sources into a single ranked view. It is a concrete look at AI-assisted prospecting built on public data rather than a bought list.
Video summary
Alice Bull offers lead generation as one of the places AI is working really well right now, particularly for businesses that are not especially technologically forward-thinking.
Her example is a lead-generation dashboard she built recently while working with a construction company. It brought in six different data points: records of companies going bust, where those companies were registered, the kinds of properties their offices might be in, news APIs covering what the companies were doing with their buildings, and energy data that could be used to estimate the square footage of an office. She notes that in the UK she has Companies House available as a free API.
Her enthusiasm is for the assembly itself — pulling all those separate signals together and seeing what they reveal in combination.
Video transcript
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I think one way that AI can be used really effectively at the moment is looking for leads, especially if you're in a business that is not particularly technologically forward-thinking. I think this is where it can work really well for you. And I'll give you the example of working for the construction company recently. And it was a lead generation dashboard that had six different data points coming in. So, we're in the UK where we have access to Edgar data. >> Mhm. >> That's a free API. We have Companies House, which is similar.
So, it was pulling in data from companies that were going bust, where they were registered, the kinds of properties that their offices might be in, and it was looking at the bringing in news APIs to see if there's anything in the news about the companies and what they were doing with their buildings, and then even looking at energy data so you could try to figure out the square footage of the office. And it was just so much fun to kind of look at all these different data points.