3 Mistakes That Kill Startups (Even Billion-Dollar Companies Make Them)

Pete Cooper examines a major telecom project that was cancelled after demand fell, customers did not materialise and the technology did not work. He uses the story to show that a large investment, patents and internal enthusiasm do not guarantee a viable business.

The three questions are simple: is there real demand, are there real customers, and does the product deliver what it promises? Cooper urges founders to seek evidence, test with customers and make difficult calls when a project is no longer justified by the business case.